Specialists vs generalist

Two decision panels weighing a bought template against custom work, each with cost and timeline facts plus the signs it is the right call.

Three distinctive approach points each paired with an explicit tradeoff so the block reads as credible rather than promotional.

Two itemised cost ledgers pricing the same project through an agency and through me, with line notes, plain totals, and an honest caveat.

Four honest reasons as cards, each pairing a direct claim with the substance that makes it verifiable, the differentiation block.

Five design tasks stacked as cards, each pairing what AI tools honestly deliver against what hiring me adds, with one task conceded outright.

Two honest panels of fit signals, a good fit checklist beside reasons to look elsewhere, each item backed by a one line detail.

Five paired before and after panels joined by arrows, each labelled by the dimension that changed, selling outcomes rather than deliverables.

Five project metrics as paired horizontal bars comparing a typical engagement with mine, each metric captioned and labelled with plain values.

Nine criteria rows comparing this person against a typical alternative using check and minus icons, with honest gaps on both sides.

Five assumptions about hiring a solo designer paired row by row with what actually happens, including one the block admits is true.

A three-column table comparing freelance and agency across seven criteria including cost, speed to start, and institutional knowledge.

A three-column table of five signals arguing honestly for hiring a freelancer or building in-house across project length, budget, and team structure.