Key findings list

The methods section on the page, sample, definitions, exclusions, and named bias.

Median, quartile, and decile threshold cards with mini position scales and verdict notes.

Split section pairing an inline SVG scatter of accounts, split into four quadrants by median crosshairs, with a labeled list naming each quadrant.

Benchmark section showing each segment as a horizontal p25 to p75 range on a shared axis, with a median dot and top decile tick.

An interactive slider placing the reader's open rate in a percentile band, with cut points listed and a verdict card.

Median open rate by send day and hour as a token opacity heatmap grid, with peak, trough, and a legend.

Ranked survey answers as horizontal shadcn bars with sample size in the footnote.

Reference table listing each headline metric with last year, this year, a signed change chip, and a one line note on what moved it.

Month zero against month three as paired bars, churned teams counted, not survivors.

A report download band trading the itemized PDF for an email.

Benchmark metrics by company size with the reader band highlighted.

Five years of the median and top decile as a shadcn line chart, the case against comparing to stale numbers.