Reference table listing each headline metric with last year, this year, a signed change chip, and a one line note on what moved it.
Survey results bars
Ranked survey answers as horizontal shadcn bars with sample size in the footnote.

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Month zero against month three as paired bars, churned teams counted, not survivors.



Five years of the median and top decile as a shadcn line chart, the case against comparing to stale numbers.


Median conversion per funnel step as bars with top decile ticks, counting rules per row, and the weakest step named.

Median and top decile open rates by industry as grouped shadcn bars with counting rules.

Executive summary listing numbered findings as divided rows, each pairing a headline stat and label with a title and a two sentence read.

The methods section on the page, sample, definitions, exclusions, and named bias.

Median, quartile, and decile threshold cards with mini position scales and verdict notes.

Split section pairing an inline SVG scatter of accounts, split into four quadrants by median crosshairs, with a labeled list naming each quadrant.
