Year 0 to 5 as four tiles, what patina is normal at each, cracking named as a claim, not aging.
Care video library
Three short tutorial cards, each with a video thumbnail, runtime, a job summary, and the tools it uses, closed by a filming note.

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A three step mail in repair process sits beside a six line price list with turnaround times and a closing note on repair claims.



Five steps with minute estimates, seams first, and the paid bench option offered without apology on row five.

Three material routines in tabs, numbered steps, a frequency line, one item each.

Two side by side panels list five care habits to always do and five to never do, each with a one line reason, closed by an honest footer note.


A static mockup of the sewn in care label sits beside its five stitched symbols, each translated into a plain instruction and the damage it prevents.

Four seasons, one five minute task each, and a Summer row that says do nothing.

The $22 brass fob page with three spec rows, the straight faced guarantee, and shipping honesty.
