Design principles list

Who makes what, where, with maker counts, median tenure, and audit dates.

The catalog's first item beside every dated revision it survived, each row naming the failure that forced it.

A transcript card of five hard questions answered on the record by the founder, each with an avatar byline and a checkable number.

The origin story as signed prose with one number per claim and a dated signature.

The brand as six stat tiles, including the numbers a conventional brand would hide.

Six named makers with avatars, bench, city, and tenure, each owning one checkable fact about the work they do.

A numbered process stepper of six making stations, each showing its duration, the hands on it, a detail paragraph, and the check it must pass.

Four inputs with suppliers named to the city, tenure, and one audit grade fact each.

Four KPIs published with the reason each earns its place, including the one the store refuses to optimize.

Three unresolved decisions posted publicly with where the thinking sits.

A cap table shown as a stacked proportion bar and holder rows with share and note, plus what is deliberately absent from it.

A definition list of six store terms, each pinned to a checkable meaning and the claim the word will never be stretched to cover.